Roland Dransfield scoops four new property wins

Posted on August 20th, 2013

In line with the agency’s expansion plans and following the recent launch of its new public affairs arm, Manchester-based public relations and marketing consultancy, Roland Dransfield, has been appointed to handle four major property accounts in the North West.

Following a five-way pitch, The Preston Tithebarn Partnership (PTP) has appointed Roland Dransfield PR and its new sister company Roland Dransfield Public Affairs, to handle the media relations and public consultation process for the £700 million regeneration of Preston City Centre. The Partnership is a joint venture between developers Grosvenor and Lend Lease working together with Preston City Council. The Tithebarn Regeneration Area will create 1.5million sq ft of retail, leisure and residential space for a 21st century city centre, offering new, high quality living, working, entertainment and shopping facilities.

Deidre Cumberbatch from Lend Lease comments: “We were impressed that Roland Dransfield could offer a combined Public Affairs and PR service so we could work with one agency to meet our needs. Roland Dransfield has a strong track record of working with other major developers and we felt they were the best team to help us introduce our vision for Tithebarn to the public, councillors and press.”

In Wigan, Roland Dransfield has been instructed to advise on the regeneration of the 15-acre Eckersley Mills site, with a remit to support the submission of the planning application and an ongoing media relations campaign over the development period. The regeneration proposals are for a mixed-use scheme comprising 338 residential units, 25,000 sqm of business space, a new hotel, cafés, restaurants, cultural facilities, and gardens and squares, together with a potential new live marina.  The proposals will also create over 1,600 new jobs.

Most recently Roland Dransfield has been appointed to handle David McLean Homes’ public relations in the North West, Midlands and Southern regions to help raise the profile of the brand, team and individuals across the country. Fighting off competition in a three-way pitch, Roland Dransfield secured another great addition to its portfolio.

Finally, MCR Property Group has chosen the 13-strong team to provide ongoing media relations support. On the appointment, Aneel Mussarat, CEO of MCR comments: “We needed a PR company which would offer strategic and proactive advice, in line with our business objectives and expansion plans. In the short time since the appointment, Roland Dransfield has demonstrated itself as a very professional team which has taken the time to understand us, showing a great passion for the work it does.”

On the account wins, managing director of Roland Dransfield PR, Lisa Morton comments: “As we pride ourselves on being the PR property experts in the North West, it’s rewarding to play such a fundamental role in the regeneration of two major areas in the North West. The scheme-led instructions have been partly attributable of the launch of our public affairs company, headed up by director Rana Bhutta. Our clients have felt reassured that we have the expertise to provide political, consultation and media advice all under one roof.

“MCR Property Group is an extremely active developer, with a great story to tell and is a very strong addition to our portfolio.”